Imagining how food retail of the future looks like.

ICAx

Concept Design
Product Design
Strategy

This project was done while studying a UX course at Hyper Island. We worked with ICA, Sweden's largest food retailer, and their innovation hub - ICAx.

We were tasked with exploring what the future of food retail in smart homes would look like. The main insights were that fixed physical stores in urban areas will disappear, and larger stores will exist outside of the cities, due to the rapid increase of online food retail.

Therefore, there will be a need for a mobile store that can autonomously move around the city and getting requested for delivery and provide those last-minute purchases to consumers.

The result was a mobile app that will allow consumers to both order food delivery beforehand and request the presence of the physical store.

App overview
Customer journey
Request process
Store experience and feedback