As part of a recruitment process for EF Education First, I was tasked with developing a strategic concept for a fictional new product segment called EF Time Travel Tours. The business case was based on developing three new destinations in time and space, based on EF's three pillars of language-learning, culture exchange and travel.

Instead of merely developing three destinations, I developed three learning themed destinations and developed a complete marketing, operational and financial strategy. Also, I made a potential marketing material in the form of a travel brochure, based on the layout that EF use today.

These brochures, together with my business case pitch, were met with great response from the recruitment and management team at EF Education First. One of the senior designers asked whether or not already was a real EF brochure.